Hi, I’m Kevin. Brand and Product Designer living in Kitchener-Waterloo. I help create brand & digital experiences for all types of projects. I've been working in the design industry for almost a decade.
Some of the clients:
Home Depot
ApplyBoard
Communitech
MinuteBox
M^ZER0
Hard skills:
Figma
After Effects
Webflow
InDesign
Photoshop
Illustrator
Procreate
Google Suite
Soft skills:
Design Mentoring
Time Management
Risk Management
Teamwork
Critical Thinking
Problem-solving
Languages:
English – Native
Portuguese – Limited
Passion for Design: From Startups to Corporations, My Journey So Far.
I am an accomplished brand and product designer with close to a decade of experience in the creative industry. From in-house marketing teams to design agencies, I have seamlessly navigated diverse work environments, making a significant impact along the way. Proficient in design tools such as the Adobe Creative Suite and Figma.
Throughout my career, I have worked with a range of clients, from small startups to rapidly growing enterprises. My expertise extends beyond design execution, as I have also played a pivotal role in building and leading design teams within organizations. My interest in design and illustration has been a driving force since an early age, constantly inspiring to push creative boundaries.
As a senior designer, I take on a wide range of responsibilities, guiding the complete brand design process. From developing brand identities, choosing impactful colours and typography, crafting engaging illustrations, designing social media assets and websites, to creating captivating animations, my skill set is expansive. My commitment to excellence extends to those around me, as I constantly strives to inspire and motivate my teams creatively.
Outside of professional pursuits, I find joy in reading design blogs to stay updated with the latest industry trends. I also enjoy whittling during my spare time, crafting unique and playful wooden creations. This passion for craftsmanship reflects my dedication to creativity in every aspect of his life. I'm always excited to collaborate on new projects and would love to hear from you. Please feel free to get in touch if you have any questions or if you'd like to work together.
Education:
Graphic Design Advanced Diploma
Conestoga College (2014)
Dribbble Product Design Course
Dribbble (2022)
Approach:
Research
Research is vital in brand design, offering valuable insights, guiding decisions, and shaping a brand's visual and verbal identity. By understanding the target audience, competitors, industry trends, and brand positioning, designers create resonant designs using colour psychology, typography, imagery, and cultural symbolism. Research also assists in crafting compelling brand messages and narratives that align with the brand's values, personality, and target market.
Design
Upon completion of the research phase, the design process commences. Drawing upon the insights gleaned from the research, the brand undergoes a thorough transformation. Elements such as the brand identity, typography, and colour palette are meticulously determined, allowing the brand to gradually assume its distinctive form and character.
Feedback
Feedback and revision are crucial in the design process to ensure the final output aligns with goals and expectations. Designers actively seek input from clients, stakeholders, or target audience members, analyzing valuable insights on aesthetics, functionality, messaging, and brand experience. Through a collaborative feedback loop, adjustments and refinements are made to enhance the design's effectiveness and address areas for improvement.